You are currently browsing the category archive for the ‘Affiliate – Marketing’ category.

Hia Again,

Well, today I took like 5 minutes and set this thing up. You know most of the time when I sign up for this kind of thing, I’m really just checking it out to see what other people are doing. I think it’s interesting to see how other people are trying to make money.

This site walks you through a couple (like maybe 5) steps where you enter your name and your clickbank affiliate ID and that kind of thing. They then build this site for you.

I’m still not entirely certain how the provider of this stuff makes money. From what I can tell, all the links for product in the store end up with my affiliate ID in them, so I make the money from affiliate sales, if there are any. Also, during the sign-up process, they asked me for my Google AdSense publisher ID, so I assume that the adsense ads that are displayed will end up being credited to my account. Who knows.

Now I don’t know for sure that this is their strategy. Maybe it is, maybe it’s not, but here’s what I would do with this idea:

1. Hire an eLance.com or RentACoder.com person to create a “template” website and scripts that will automatically generate the appropriate clickbank affiliate links. So that you can spam the world with something like “Hey, let me give you this FREE massive ClickBank online storefront, where you can instantly be offering thousands of products, ALL with YOUR affiliate links! Be ready to publish your store in like 5 minutes”

2. Advertise this “free cash machine” on Adwords, ezines, safe-lists, etc, trying to get as many people as possible signed up.

3. Use my own AdSense publisher ID to display adsense ads on all these other peoples free storefront.

Maybe I’ll give it a shot. If I do, I’ll post my progress here!

Chris Hackett

Ok, this entry is all business 🙂  No idle chit chat.  This is how I set up my AdWords Account for a campaign on Government Records.

Step 1:  Create and Download Landing Pages.  This particular program has a cool form that affiliates can fill in and they’ll generate a nice little zip file of a bunch of landing pages that you can upload to your own server / domain.  I did this, and gave it my affiliate id and a google conversion tracking code, so I can tell which keywords are actually creating sales.

Step 2:  Test the Links.  Never, and I mean NEVER, set up and launch a campaign or adgroup of any kind until you’ve tested the links to make sure they work and that you’re the affiliate when you get to the clickbank checkout page.

Step 3:  Create the Adwords campaign.  For this, I created a simple campaign called “Government Records”

Step 3:  Create an AdGroup.  For this step, I selected one of the “niches” that are available in this government records program.  For the sake of simplicity, lets use “birth records” as an example.  I’ll create an AdGroup called “Birth Records”  It’ll ask me to write the ad, and I’ll use something targeted like “Search Birth Records Now” and “Instant Access to Birth Records” etc.  I enter the appropriate display and destination url’s

Step 3.A:  Remember that I said the affiliate program would create a bunch of landing pages, so I make sure I link directly to the landing page that is for “birth records,”  This landing page has been optimized for certain keywords related to “Birth Records”  This will increase relevancy, and hopefully my CTR, which will in turn result in a lower CPC.  Yay.

Step 4:  Add Keywords.  Once I have saved the AdGroup, there’s a keyword tool link in the next page Google displays which will allow you to seach for and add additional keywords.  Click this tool, and enter “birth records” in the keywords box, make sure “used symonyms” is checked.  When you click next, Google will go out and look for keywords.

There will be two columns of data.  One will show the search volume for the previous month and the other column will show keyword compitetion.  Click the heading for ‘keyword competition” until all the data is sorted so that the kewords with the lowest competition are displayed at the top.

You’ll pretty easily be able to see a handful of keywords that are relevant to your ad and your program that have little or no competition.

Add these keywords and off you go!

Lather.  Rinse.  Repeat!

Hia All,

Well, this is the part where I give you a real quick introduction to Google AdWords.

Google AdWords is an advertising program offered by Google, and I would venture to say it’s the most popular Pay Per Click advertising program being used on the internet.

Here’s how it works.

First, I’m sure you’ve seen the “Sponsored Links” that are on the right hand side of a Google search results page. All those ads are paid to be there, and you might be surprised to know that it doesn’t cost as much as you would think.

As an advertiser, you create an AdWords account, and from there you can write an ad, provide the URL where you want the surfer to go once they click the ad, and other target market information (language / geography / location / etc.. )

The most important part of the process is to determine the keywords that you want to trigger your advertisement. For example if you’re selling bicycles you’ll select keywords related to bicycles such as “new bike” “cycling” “spare bike parts” and similar.

Once you have your keywords selected, you can then enter a “bid” amount for those keywords, letting the AdWords system know how much you’re willing to pay for a click. I have a formula I use to figure that out, and I’ll share it with you later. But it’s obviously tied to my conversion rates. You also set a daily budget for spending so that you don’t break the bank with paying for clicks.

So, now you have an ad written, you have key words selected, and you’ve given yourself a budget. Once you have everything set up, Google will start displaying your ad almost immediately! I would say that depending on how targeted you niche is, you’ll usually start seeing impressions and clicks within the first 15 minutes!

What a great marketing medium where you can create an advertisement, target that ad to specific geographic regions, target specific keywords, define a specific budget and launch the campaign in about 15 minutes!

The hard part is in the “tweaking” .. the “broad brush” strokes are easy and encouraging, but the details are super important.

Just stick with it, take your time, don’t give up. It takes time, but once you get a sale or two under your belt, you’ll have the bug for sure!

Yeah. Affiliate marketing.

I’ve been reading and searching and toying with the whole Affiliate Marketing concept. Here’s my take on it.

I believe there are some people who are making a LOT of money with affiliate marketing. Right now, I’m not one of them! But I do believe there are actually people making a lot of money doing it.

If you’re new to the whole concept of affiliate marketing, basically the concept is that you promote and advertise products and or services that are provided by someone else, and if you refer a person who makes a purchase, you get a part of the profit.

It seems to me, there are basically two kinds of affiliate programs, pure digital products and services, and physical goods.

Clickbank seems to be the clear leader in selling digital products on-line. Basically if you have an informational product such as an article, eBook, “how-to” or other document that you think other people would pay money for, you can allow Clickbank to manage an affiliate program for you. They make your digital product available to affiliates to promote. So lets say you want to sell the book for $29.00. You allow affiliates to make a part of that $29.00 in exchange for promoting it for you. It can be a great way to make a lot of money.

Of course the other side of that coin is to login as an affiliate and select other people products to promote for a profit.

My strategy is to start as an affiliate, and see if I can’t make a little money with that first. So far it’s been hit or miss. I’ve selected and promoted a handful of products. Some of them have been good, some of them have not. The ones that were good weren’t great, and the ones that were bad, weren’t awful.

How do I promote these things? So far, only with PPC. Specifically Google Adwords. It’s taken me a while to figure out all the ins and outs of Adwords, and I’m sure I still don’t have it all figured out, but I’m getting there.

In a later post, I’ll give you specific examples of the products that I’ve been promoting and how they’ve been doing.